Pengaruh Corporate Social Responsibility Terhadap Kinerja Keuangan PT XXXX Hotel Tbk Tahun 2023–2024

Abstract

This study aims to determine the influence of Corporate Social Responsibility on the Financial Performance of PT. XXXX Hotel Tbk in 2023–2024. The method used is a quantitative approach with descriptive and verification techniques. The research method used is a quantitative approach with descriptive and verification techniques. The results indicate that CSR implementation has a significant effect on company profitability, as evidenced by a significance value smaller than the specified significance level. However, the direction of the resulting relationship is negative.